Monday 18 August 2014

Training Resources in Digital Marketing

The Digital Marketing Professional Program is brought to you by Manipal Global in association with Google India and is designed to address the growing demand for competent digital marketing professionals. 
The program is delivered using hands-on learning approach and consists of classroom sessions with expert faculty, live projects and access to e-learning content. 

Digital marketing is the future of Marketing, the core of marketing decision or strategy building revolves around this new and fast growing channel of marketing. Basic communication of brand or organisation, engagement with customers, information about products and services are searched in digital media. A thorough understanding of best practices and techniques in digital marketing is essential for the growth of any marketeer in the future. 

A vast array of job opportunity opens up for participants after the completion of this program in the marketing departments of various large organisations, media houses, and advertising agencies. The program is also beneficial for current and future entrepreneurs who want to increase the online presence of their respective businesses. 

Ref: http://www.manipalglobal.com/LS_PCP_Management_DigitalMarketing.html

Saturday 16 August 2014

Free Training in Digital Marketing

As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.

The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing.

Students that plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help shape your advertising goals and strategy for the Google Online Marketing Challenge.
Before the course we recommend that you complete the pre-course preparation.

While undertaking the course we encourage you to review the supplemental material provided in the 'Course Packs' section. This supplementary material is optional and is for introductory, intermediate and advanced students.

at https://www.google.com/onlinechallenge/dmc/

Thursday 14 August 2014

Digital Marketing to Create 1.5 Lakhs Jobs

About 1.5 lakh jobs are expected to be created in the digital marketing space within a couple of years as more companies tap the Internet and the social media platform to bolster business, say HR experts. 

India is emerging as a digital outsourcing hub for diverse services including online advertising, social media and website design, they said. 

"With both businesses and consumers increasingly shifting their focus to the digital medium, there will be 1.5 lakhs jobs available by 2016," Manipal Global Education Services Executive President V Sivaramakrishnan said. 

Going by estimates, around 25,000 new job opportunities are likely this year itself in digital marketing space. 
Digital marketing skills "Other areas for digital marketing growth include social marketing, content creation and management, search marketing, email marketing, analytics and video production. 
The rising demand is also spurred by increased use of the Internet and mobile phones besides fast growing e-commerce businesses. 

However, the availability of talent is less than demand. "Almost every single brand has put in place a digital marketing strategy and are strug .. 

Read more at:
http://economictimes.indiatimes.com/articleshow/40183336.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst 

Monday 16 June 2014

Introduction To Information Marketing

 In this information marketing model, the person involved ONLY sells products. They put together products (almost always) within a niche, build at list and then send out offers.
The offers direct people to go to a specific web page, most often called a LANDING PAGE.
This page then SELLS people on the buying that specific product.
To best utilize this model it is sensible to develop additional products to offer people as an upset related to the first product they buy.
When done correctly, this model can work very well.
The key to success using this model is to build a high quality list. Then to make sure that every product you offer DRAMATICALLY exceeds the expectations of the buyer.
IF you do that, then people will continue to buy from you.
Many people use this model successfully.

Read more:
A paper on information marketing

Secrets To Earn Money - Information Marketing